[DOWNLOAD] "Facebook: Strategic Analysis of an Internationalization" by Xavier Pavie * Book PDF Kindle ePub Free
eBook details
- Title: Facebook: Strategic Analysis of an Internationalization
- Author : Xavier Pavie
- Release Date : January 08, 2011
- Genre: Industries & Professions,Books,Business & Personal Finance,Economics,
- Pages : * pages
- Size : 248 KB
Description
Facebook has become a household name and social crutch for people in
many countries worldwide as well as an indispensable component of the
media strategy of a growing number of organizations. How has an American
social network, developed in a university campus, evolved to become the
phenomenon it is today? This analysis of the internationalization strategy of
Facebook, undertaken by a group of ESSEC students, aims to understand
the reasons for its success or failure from country to country and simultaneously
cast a critical eye on the question of responsibility for this colossal
social network. This work also provides an insight into the potential future
strategies for development of social networks. Although one of the dominant
social network players, Facebook does not enjoy a global hegemony,
and the whims of the increasingly segmented social network users are difficult to foretell; will other social networks succeed and leave Facebook as a
second player?
Post a Comment for "[DOWNLOAD] "Facebook: Strategic Analysis of an Internationalization" by Xavier Pavie * Book PDF Kindle ePub Free"