[DOWNLOAD] "Facets of Corporate Identity, Communication and Reputation" by T.C. Melewar ~ Book PDF Kindle ePub Free
eBook details
- Title: Facets of Corporate Identity, Communication and Reputation
- Author : T.C. Melewar
- Release Date : January 10, 2008
- Genre: Business & Personal Finance,Books,Management & Leadership,Marketing & Sales,
- Pages : * pages
- Size : 1306 KB
Description
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this
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